Top Story


Home >> International >> Article

Lalit Ahuja to join NDS in August

Font Size   16
Lalit Ahuja to join NDS in August

The chief executive officer of Star India’s new media business, Lalit Ahuja will join NDS, a News Corp-owned company, which designs and develops digital equipment including set top boxes, in August. He will head the India operations of the Bangalore-based company.

Star plans to deploy set top boxes for its interactive television. Hathway Cable & Datacom, in which Star holds a 26 per cent stake, will provide the interactive service on its digital cable systems. The set top boxes will be deployed on the Hathway network and sold to the multi-system operator (MSO) customers.

NDS will provide the middle-ware between the content and the television. The set top boxes will be licensed to hardware manufacturers. This will include cable and direct-to-home set top boxes.

The UK-based NDS will develop software capabilities and make available technology personnel in the country. It will concentrate on the Asian market. Besides the Star network, it will look at clients outside the group company. It also aims to provide technology support to Doordarshan.

Star Interactive does not plan to recruit a new chief executive officer to replace Mr. Ahuja. Mr. Altaf, who heads Star’s DTH business, will continue to head the division, but it will not have a CEO soon.

Star Interactive has shelved its plans to launch with its own portal. This has been merged with The present employee strength has reduced from 70 to 30.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign