Top Story

e4m_logo.png

Home >> International >> Article

Kids to participate in KBC

10-February-2001
Font Size   16
Kids to participate in KBC

Kids will now get a chance to occupy the hot seat in the Kaun Banega Crorepati (KBC) show and Amitabh Bachchan will be hosting the show. The channel has already taken permission from Celador Productions Ltd. of UK which owns the popular `Who Wants To Be A Millionaire' show.

The most important issue that was required to be resolved was how the prize money would be distributed to the children. While adults can be given money, children below 18 years of age cannot be given so much money. Star will be looking at all the legal aspects to resolve the issue.

The popularity of KBC has broken boundaries. Star TV has been getting requests from people across the border in Pakistan to be allowed to participate in this popular gameshow.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.