Kids will now get a chance to occupy the hot seat in the Kaun Banega Crorepati (KBC) show and Amitabh Bachchan will be hosting the show. The channel has already taken permission from Celador Productions Ltd. of UK which owns the popular `Who Wants To Be A Millionaire' show.
The most important issue that was required to be resolved was how the prize money would be distributed to the children. While adults can be given money, children below 18 years of age cannot be given so much money. Star will be looking at all the legal aspects to resolve the issue.
The popularity of KBC has broken boundaries. Star TV has been getting requests from people across the border in Pakistan to be allowed to participate in this popular gameshow.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
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