Top Story

e4m_logo.png

Home >> International >> Article

Kermit goes off air

19-April-2001
Font Size   16
Share
Kermit goes off air

Kermit—a joint venture between The Jim Henson Company and Hallmark Entertainment Network (HEN) is off the air. The 24-hour kids entertainment channel has been converted into a three-hour block on the Hallmark. The Kermit will be on the air for one hour in the mornings, and two hours in the evenings on the Hallmark channel.

Ms. Laxmi Hariharan, Associate Director, Marketing, HEN Asia Pacific Inc, attributed the withdrawal of the kid’s channel to recommendations based on research findings by New York headquartered market research agency, Lubin Lawrence. According to the findings, viewers wanted Kermit as a kids block on Hallmark and not as a full-fledged channel.

However, Ms. Hariharan added the Kermit brand would continue to be retained by the parent company, Crown Media International. Kermit was launched as a separate channel, in a few countries in the Asian region. The experiment did not seem to have worked wonders for the company.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends