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Kermit channel goes off air in Asia

03-November-2000
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Kermit channel goes off air in Asia

Crown Media’s Kermit channel has been killed off in Asia, after cable networks reported poor response. Kermit programming however will continue as a special kids block on the main Hallmark Channel. India was the only market Kermit will continue as a 24-hour separate service. The channel has gone off the air from Wednesday in Indonesia, Philippines, Singapore, Thailand and the rest of south-east Asia. Hallmark has relaunched itself with new branded prime time blocks, and reworked graphics and music scores from November 1. The aim is to move away from a boring and laid-back look to a more youthful image with the channel slogan `Celebrate Life’, The rebranded Hallmark package will be first introduced in Asia, followed up by Latin America and Europe. The Kermit block, from 7am to 9am and 4pm to 7pm on weekdays will form part of this new package. In India, the two channels roped in their first sponsors, including the Pepsi, Godrej, Bacardi and Electrolux brands for the premiere of the TV movie `ayson and the Argnots’. The Kermit and Hallmark service are distributed by Modi Entertainment Network and the two channels claim a connectivity of around six million homes.

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