Top Story


Home >> International >> Article

KBC tops TRP ratings on New Year’s Eve

Font Size   16
KBC tops TRP ratings on New Year’s Eve

The results of the war fought between channels on New Year’s Eve are out. Ahead of its schedule, TAM has released the TRP ratings of programmes shown on various television channels on December 31, 2000. As per the flash ratings released by TAM, Sony’s ‘Eternal Asha’ grabbed the overall channel share, while KBC on Star Plus topped the TRP rating in most cities including Mumbai, Delhi, Calcutta, Ahmedabad, Kanpur and Bangalore.

The special edition of KBC with Shah Rukh Khan and Rani Mukherjee got 12.6 points in Mumbai, 12.4 in Delhi, 19.4 Calcutta, 21.5 in Ahmedabad, 20.2 in Kanpur and 10.2 in Bangalore, topping at all these places.

As ‘Eternal Asha’ on Sony was shown over a longer duration than many other programmes on other channels, Sony got the maximum overall channel share. Individually, ‘Eternal Asha’ is a close second after KBC in several channels. In Mumbai, Delhi, Calcutta, Ahmedabad and Kanpur, Eternal Asha is second with 9.7, 7.3, 14.05, 7.9, respectively.


Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

The channel re-branded itself to verbalise what it stands for to its audience and partners

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

In the Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser India and Procter & Gamble retained its top three spots

Dentsu Webchutney has reprised its ‘The Racist Cover’ campaign this time with an interesting physical manifestation of the idea to demonstrate it in an innovative way

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands