Top Story

e4m_logo.png

Home >> International >> Article

KBC success makes SET India poorer

08-November-2000
Font Size   16
Share
KBC success makes SET India poorer

Sony Entertainment Television announced 15 per cent downward revision in its revenue targets for 2000-01 due to a drastic fall in viewership of the 9 to 10 pm prime time band after arch rival star plus positioned Kaun Banega Crorepati in this slot. Sony has been trying to improve its viewership ratings outside the 9-10 pm prime time slot by offering a mix of new programmes, new hosts and celebrities. Sony is the second private channel after Zee to have admitted openly about the fallout of KBC's success on its performance and viewership. As per market research agency Intam, 23 of the top 50 programmes continue to be on Sony, this had remained unchanged even during the initial euphoria of KBC.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education