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KBC success makes SET India poorer

08-November-2000
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KBC success makes SET India poorer

Sony Entertainment Television announced 15 per cent downward revision in its revenue targets for 2000-01 due to a drastic fall in viewership of the 9 to 10 pm prime time band after arch rival star plus positioned Kaun Banega Crorepati in this slot. Sony has been trying to improve its viewership ratings outside the 9-10 pm prime time slot by offering a mix of new programmes, new hosts and celebrities. Sony is the second private channel after Zee to have admitted openly about the fallout of KBC's success on its performance and viewership. As per market research agency Intam, 23 of the top 50 programmes continue to be on Sony, this had remained unchanged even during the initial euphoria of KBC.

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