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KBC pushes volumes of Britannia’s 50:50 biscuit by 20 per cent

21-January-2001
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KBC pushes volumes of Britannia’s 50:50 biscuit by 20 per cent

KBC has pushed volumes of Britannia’s 50:50 biscuit by 20 per cent. In a bid to promote its entire product range, Britannia launched the Kaun Banega Crorepati offer from October 3, 2000 to January 2001. Under the offer, 2,400 lucky winners will get the opportunity to participate in the quiz show. The company is also planning to launch a new biscuit brand in the premium segment in the next two weeks.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.