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KBC losing viewership to family soaps

01-December-2000
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KBC losing viewership to family soaps

For the first time in 20 weeks, KBC has lost the prized position of occupying all top four slots on Hindi entertainment television it held week after week. The latest viewership data for the week November 12 to 18 (AC Nielsen’s TAM Report – 9 cities) shows KBC at the first two spot in the list of top 50 programmes. Sony Television’s blockbuster film, Hum Saath Saath Hain isat No. 3, while Star Plus’ family soap Kyunki Saas Bhi Kabhi Bahu Thi occupies slot No.4 and 5.

The Monday and Thursday (November 13 and 16) rounds of the game show follow at slot No. 6 and 7, with TRP falling below 10 per cent – 9.6 and 9.3 respectively.

The ORG-MARG’s INTAM data for the same period showed KBC occupying the four slots with an 8-city average for the four days of around 11 TRPs. Zee’s Sawal Dus Crore Ka (SDCK) continued to perform a mediocore level over the last few weeks. In the week November 12 to 18, the latest statistics shows that SDCK’s three one hour shows in the Top 50 list were at Slot no. 21, 34 and 40 on Monday, November 13 (TRP 3.8), Thursday, November 16 (3.0) and Tuesday, November 14 (2.8).

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