Top Story

e4m_logo.png

Home >> International >> Article

Karma bags Axiom innerwear account from Triton

31-December-2001
Font Size   16
Share
Karma bags Axiom innerwear account from Triton

Karma Communications recently bagged the advertising account for Axiom men's innerwear. Triton Communications was earlier handling the account.

Axiom, a recent entrant into the men's innerwear segment is targeted at the SEC A consumer, and is a premium product. The product is manufactured in collaboration with Compagnia Italiana Intimo, Italy. The new campaign will primarily be a print campaign in regional and national magazines as well as dailies. This will be supplemented by an aggressive direct marketing and promotional exercise.

According to Kireet Manral, MD, Karma Communications, "We bagged the account primarily due to our understanding of the product and media and how best we could leverage the brand image."

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016