Top Story

e4m_logo.png

Home >> International >> Article

Karma bags Axiom innerwear account from Triton

31-December-2001
Font Size   16
Karma bags Axiom innerwear account from Triton

Karma Communications recently bagged the advertising account for Axiom men's innerwear. Triton Communications was earlier handling the account.

Axiom, a recent entrant into the men's innerwear segment is targeted at the SEC A consumer, and is a premium product. The product is manufactured in collaboration with Compagnia Italiana Intimo, Italy. The new campaign will primarily be a print campaign in regional and national magazines as well as dailies. This will be supplemented by an aggressive direct marketing and promotional exercise.

According to Kireet Manral, MD, Karma Communications, "We bagged the account primarily due to our understanding of the product and media and how best we could leverage the brand image."

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...