In the succession battle to head India's largest advertising agency, Hindustan Thompson Associates (HTA), Kamal Oberoi, senior vice-president and the head of Delhi seems to be emerging as the front runner.
Senior sources within HTA and elsewhere in the advertising industry also say that that is the reason for the agency's number two Sunil Gupta to have put in his papers.
Industry is abuzz with rumours that the agency's Kolkata branch head Mr. Tarun Rai, will be moving to Delhi to head the operations when Oberoi shifts to Mumbai.
Giving twist to the story some observers feel that HTA's overseas partner and majority stakeholder WPP Network wants to bring in managers with global experience to India, which brings Ambar Brahamchari currently heading J Walter Thompson's Tokyo operation into the succession race.
According to industry sources, these changes are happening because HTA in India is slipping on performance, especially creativity. HTA India is being pulled up for lack of creativity.
According to reliable sources few more people from the top rung would be either leaving or would be asked to leave soon.