Come end-April, and viewers will witness Amitabh Bachchan playing host to children on Junior Kaun Banega Crorepati. The kids version which will be aired on Sunday morning on Star Plus has attracted SSI, TI Cycles, Novartis, Cadbury's, Nestle, Parle, Britannia and McDonald’s. All the sponsors have been signed on for a period of 13 weeks. The sponsorship deal will be spread across the channel Star Plus and will not be restricted to the game show alone.
The rationale behind airing JKBC on Sunday is to increase Star Plus' viewership base in the Sunday morning segment. The channel's presence in this segment is currently quite small. Star Plus is still in the process of deciding on the exact time of telecast for JKBC.
JKBC will be open to children in the 10 to 18 age group across schools in India. The level of difficulty will vary depending on the age of the child. The prize money won will eventually be given only when the child turns major. Special telephone lines for JKBC have already been set up by Star Plus.