Top Story

e4m_logo.png

Home >> International >> Article

Junior KBC gets eight sponsors

16-March-2001
Font Size   16
Share
Junior KBC gets eight sponsors

Come end-April, and viewers will witness Amitabh Bachchan playing host to children on Junior Kaun Banega Crorepati. The kids version which will be aired on Sunday morning on Star Plus has attracted SSI, TI Cycles, Novartis, Cadbury's, Nestle, Parle, Britannia and McDonald’s. All the sponsors have been signed on for a period of 13 weeks. The sponsorship deal will be spread across the channel Star Plus and will not be restricted to the game show alone.

The rationale behind airing JKBC on Sunday is to increase Star Plus' viewership base in the Sunday morning segment. The channel's presence in this segment is currently quite small. Star Plus is still in the process of deciding on the exact time of telecast for JKBC.

JKBC will be open to children in the 10 to 18 age group across schools in India. The level of difficulty will vary depending on the age of the child. The prize money won will eventually be given only when the child turns major. Special telephone lines for JKBC have already been set up by Star Plus.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.