The Jog group plans to launch a television channel dedicated to agricultural information and education. The group has proposed to invest around Rs 30 crore in capital investment and Rs 70-Rs 90 crore as annual running cost for the channel. Initially, the channel will have a thrust on agricultural developments in Maharashtra and will gradually spread its coverage throughout India.
The Rs 120 crore-plus group has floated Jog Multimedia, a private limited company, which will enter into electronic media and entertainment shortly. The multimedia company’s 95 per cent equity is with the Jog family and the rest with its employees.
On the anvil are also plans to buy time from DD Sahayadri for broadcasting science programmes which will be a prelude for Jog Multimedia to launch its own agricultural television channel.
In addition, Jog Multimedia is investing Rs 15 crore in fixed assets over the next two and half years, excluding the cost of the television channel.
Currently, Jog Multimedia's production house makes episodes for ETV Marathi and Elpha Marathi. It also has programmes produced on Chahatrapati Shivrai, which is on air since June 3 on DD National every Sunday. The company expects 70 per cent of its programmes in Hindi and the balance 30 per cent in Marathi.
The company is also in the process of setting up 2 studios one in Andheri, Mumbai and another in Pune. Each studio will cost the company Rs 5 crore, excluding the cost of land.