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Ji Mantriji emerges winner among new serials

25-May-2001
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Ji Mantriji emerges winner among new serials

According to the ratings released by INTAM indicate that only Ji Mantriji aired on Star Plus has emerged a clear winner among the new serials. INTAM’s ratings are for all cable and satellite households across 29 cities that constitute the Hindi belt. The target audience is all individuals in the 4+-age category.

Ji Mantriji, a weekly political satire starring Farooque Shaikh and Jayant Kriplani, made its debut on April 26. The serial, which is produced by NDTV, was launched after Star Plus decided to stop airing Kaun Banega Crorepati on Thursdays. Ji Mantriji is aired in the crucial 9:30 p.m. to 10:00 p.m. prime time slot every Thursday.

The first episode had a rating of 3.21 TVRs. This improved to 4.13 for the following Thursday, again improving to 4.44 TVRs for the episode aired on May 10.

Kaahin Kissii Roz, a Balaji Telefilms production, has had ratings in the range of 2 TVRs since it was launched on April 23. The serial is aired Monday through Thursday on Star Plus between 8:30 and 9:00 p.m. Kaahin Kissii Roz hit a peak of 2.8 TVRs for its second episode and is at 2 TVRs for the latest available ratings (for the episode aired on May 10).

The other Balaji production Kkusum on Sony has recorded an average of 2 TVRs for the first two weeks. It has recorded a peak of 2.8 TVRs for the episodes aired on May 3 and May 9 respectively.

Sony also launched Kahin Diya Jale Kahin Jiyaa with Kkusum on May 1. This has hovered around the figure of 2 TVRs touching a peak of 2.4 TVRs. The soap is aired four times a week and is produced by Reena Wadhwa. l

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.