Top Story

e4m_logo.png

Home >> International >> Article

Ji Mantriji emerges winner among new serials

25-May-2001
Font Size   16
Share
Ji Mantriji emerges winner among new serials

According to the ratings released by INTAM indicate that only Ji Mantriji aired on Star Plus has emerged a clear winner among the new serials. INTAM’s ratings are for all cable and satellite households across 29 cities that constitute the Hindi belt. The target audience is all individuals in the 4+-age category.

Ji Mantriji, a weekly political satire starring Farooque Shaikh and Jayant Kriplani, made its debut on April 26. The serial, which is produced by NDTV, was launched after Star Plus decided to stop airing Kaun Banega Crorepati on Thursdays. Ji Mantriji is aired in the crucial 9:30 p.m. to 10:00 p.m. prime time slot every Thursday.

The first episode had a rating of 3.21 TVRs. This improved to 4.13 for the following Thursday, again improving to 4.44 TVRs for the episode aired on May 10.

Kaahin Kissii Roz, a Balaji Telefilms production, has had ratings in the range of 2 TVRs since it was launched on April 23. The serial is aired Monday through Thursday on Star Plus between 8:30 and 9:00 p.m. Kaahin Kissii Roz hit a peak of 2.8 TVRs for its second episode and is at 2 TVRs for the latest available ratings (for the episode aired on May 10).

The other Balaji production Kkusum on Sony has recorded an average of 2 TVRs for the first two weeks. It has recorded a peak of 2.8 TVRs for the episodes aired on May 3 and May 9 respectively.

Sony also launched Kahin Diya Jale Kahin Jiyaa with Kkusum on May 1. This has hovered around the figure of 2 TVRs touching a peak of 2.4 TVRs. The soap is aired four times a week and is produced by Reena Wadhwa. l

Tags

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India