Top Story


Home >> International >> Article

Jeeto Chappar Phaad Ke gives KBC a run for its money: AC Nielsen

Font Size   16
Jeeto Chappar Phaad Ke gives KBC a run for its money: AC Nielsen

Sony Entertainment Television gameshow Jeeto Chappar Phaad Ke for the second consecutive week gave Star a run for its money and cornered two of the top 10 slots with 7.2 TVR and 15 per cent audience reach as per AC Nielsen’s latest data.

KBC remained firmly at the top with 16 per cent audience share for the week ended February 4, it shared honours with JCPK in terms of TVR at 7.2 as per the survey conducted over 27 cities in all cable and satellite homes.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...