James Murdoch, chairman and CEO of the Hong Kong-based Star Group Ltd., is in India to review Star’s operations and the proposed KU-band direct-to-home TV service. Murdoch’s visit gains significance as Star India recently said it was not interested in distributing NDTV’s proposed infotainment channel, NDTV World, as part of the Star bouquet.
Sometime back, Star made a presentation to NDTV, contracted to produce programmes for Star News channel, seeking a review of existing programmes and ways to spruce up the news channel with Hindi programming in order to take on competition.
Though Star India has never confirmed developments on the Star News channel front, industry sources indicate that the company is planning to rope in a high-profile news coordinator to liaise between NDTV and Star in order to infuse more synergy in news operations.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions