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James Murdoch in India to discuss future strategies

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James Murdoch in India to discuss future strategies

Star Group chairman and chief executive James Murdoch is in India for five days to discuss the progress of the company in the country and also to chalk out its future strategy.

James Murdoch, touched down on Sunday and has been closeted with Star India brass since Monday. The closed-door series of meetings included a review of the group’s Indian subsidiary and future plans, including the DTH (direct to home telecast) strategy.

Murdoch also attended a board meeting of ESPN-Star Sports on Monday and is scheduled to hold back-to-back meetings with company executives till Thursday evening.

The Star India brass presented an update on the country’s economy and the outlook in the near term to Murdoch.

Heads of different channels in the Star bouquet have also made presentations on revenue flows and the break-up of incomes from advertising and subscription charges.

Murdoch is also expected to meet major advertisers and the company’s exclusive distributors during his stay in the capital.

Star India have mopped up revenues of Rs 500 crore for its financial year ended June 2001.


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