James R Murdoch, chairman and chief executive officer, Star Group, has stressed for a proper debate on the merits and demerits of the conditional access system (CAS) for the satellite television industry before introducing it in India.
Even as the Information and Broadcasting Ministry is pushing for an addressibility system, Star Group Ltd's Chairman and Chief Executive Officer, James R. Murdoch, has said that Conditional Access System (CAS) is "not a magic bullet" that will bring order to a largely unregulated industry. Even though Murdoch is in the opinion that the proposed Cable Television Networks Regulation (Amendment) Bill 2002 could also slow down the growth of the industry, he went on to add that the bill was a well-intentioned one.
The Government had simply mandated a structure but "I don't think it takes into account the practical realities" or the technology behind the system. Murdoch made it amply clear that while the Star Group was not against CAS, he felt that the Government must not be involved in deciding on the basic tier or the price.
Murdoch said that CAS would not solve the problem of under-declaration of satellite TV subscription homes by the cable operators in India.
Murdoch maintained that cable operators would have to make huge investments in terms of upgrading the head-ends, installing a security system, a billing system and these issues would have to be addressed. According to him, Star Group is still interested in getting into direct-to-home broadcasting.
Interestingly, the cable amendment bill that mandates conditional access system for the Indian cable and satellite industry has already been cleared by the Lok Sabha. It is likely to be introduced in the Rajya Sabha in the next Parliament session.Source: Business Standard
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking