Jain TV began a revamp exercise to capture audience in various categories. The channel is becoming more market savvy without spending anything extra on the new programmes.
In terms of contents, Prime Biz, a series of interactive programmes on personal finance, career, consumers, marketing and management practices spread over the weekday, which has just been launched, is a major part of the channel initiative for better TRPs.
The channel is in the process of tying up with the best in the glamour and entertainment industry to launch a news bulletin on the subject. The programme will be launched in January 2001.
Another new programme, which is to start within a week or two, is called ‘Young Speak’. It will involve school children all over India for a contest. It will be intra-school, inter-school, inter-city and then a national contest.