J Walter Thompson Company Ltd (JWT), part of the WPP Group Plc, is understood to be further hiking its stake in its Indian subsidiary, Hindustan Thompson Associates (HTA). JWT currently holds 60 per cent in HTA.
According to industry sources, Sir Martin Sorrell, chief executive of WPP Group Plc, is in Mumbai to address the advertising fraternity on April 19 this year. Sources says that one of the main objectives of Sir Sorrell’s visit to India is to hike the holding of New York-based JWT in HTA.
Sir Martin Sorrell on Wednesday inagurated the new Mumbai office of Quadra Advisory owned by ad professional Mr Shunu Sen.
MindShare has been appointed to play a key facilitating role alongside HLL’s brand teams and creative advertising agencies for HLL’s new Communication Channel Planning Process. This process aims at establishing the most effective combination of marketing vehicles for its brands.
MindShare, which was launched in September 1997 as a global concept with the goal of pooling the media planning, implementation and research operations of JWT (HTA in India) and Ogilvy into a single client resource, offers services in traditional and non-traditional areas of media.
Globally, WPP’s major brands include advertising agencies such as JWT, Ogilvy & Mather Worldwide, Young & Rubicam and Red Cell, the global media companies MindShare and the Media Edge and market research companies like Millawrd Brown, Reaserch International and Kantar Media Reserch among others. In India, WPP’s network covers HTA, Ogilvy & Mather Advertising and Rediffusion DY&R and Everest Communications. Also WPP holds some per centage of equity in Equus Advertising.