Sony Entertainment Television is pulling off its much-hyped Govinda-hosted game show, Jeeto Chappar Phaad Ke, from November 16. The programme will end before one year of run on the channel. Sony will replace Jeeto Chappar Phaad Ke with Chartbusters and Music Mantra.
Launched on January 26 in response to Star Plus’s Amitabh Bachchan-hosted Kaun Banega Crorepati, the show failed to make much of an impact and fell in ratings. Govinda had a yearly contract but was assured of a minimum guarantee if the programme was axed. Industry sources say Govinda had signed up for more than Rs 10 crore a year.
Jeeto Chappar Phaad Ke was launched thrice a week, on Fridays and weekends. With the programme failing to get ratings, Sony reduced the frequency of the one-hour show to twice a week. Currently, it is running only on Fridays at 7 p.m.
Sony Entertainment Television will focus on the 9-10 p.m. band till January. It will run two Balaji Telefilms’ daily soaps in that time band on weekdays. Kutumb will premiere on the channel on October 29, at 9.30 p.m., replacing Kahin Diya Jale Kahin Jiyaa. Kkusum will continue to air at 9 p.m. on weekdays.