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ITC to take over its sponsorship of the nation's cricket team

24-February-2001
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ITC to take over its sponsorship of the nation's cricket team

ITC Ltd invited proposals on Friday to take over its sponsorship of the nation's cricket team following the government move to discourage tobacco advertising. "We are involved in the process of identifying alternate sponsors for the Indian cricket team to facilitate the Board of Control for Cricket in India (BCCI)," ITC said in a large newspaper advertisement.

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