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It’s PC not TV that will drive usage of Internet in India

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It’s PC not TV that will drive usage of Internet in India

Morgan Stanley Dean Witter (MSDW) in its research report on convergence said that easier access to PC is categorised by falling prices, wider distribution. And greater utility will drive desk top computers into dominant position. The penetration of Internet via TV will account for not more than 3 per cent of the total Internet usage by 2004. The rest would be on other devices like mobile phone and PDA Although MSDW found India as a promising market for Internet via TV (there are 70 million TV homes and 35 million cable households) officials maintained that lack of standard for set-top box technologies and issues with respect to image resolution pose major constriants to television as a medium. Credit Lyonnais Research had estimated that Indian Internet companies target market o reach 35 million households in 2002 and 47 million by 2005. They have reasoned that reduction in the price of PC and access to Internet via cable network will help flourishing Internet in India. Intel also believes that PC would continue to dominate Internet access in India. For consumer, having a PC is essential for children’s education apart from surfing the Net, said G B Kumar Intel’s south Asia national business manager.


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