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It’s curtain for cricket match as SET-Percept fight it out

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It’s curtain for cricket match as SET-Percept fight it out

The high-profile Left Vs Right one-day international cricket matches to be held in Mumbai on May 3, 5 & 6 stand cancelled as of now. A bitter row has erupted between the organisers, Percept D’mark and Sony Entertainment Television which sealed the fate of this Rs 4-crore event.

SET has pulled out from the exclusive live coverage of these matches and the principal sponsors of the event have backed out from sponsoring this event. Rexona was said to be one of the principal sponsors for this event.

In a hard-hitting letter to Percept D’ Mark, Kunal Dasgupta, CEO, SET, called off the deal. He has pointed out that the novelty of Left Vs Right was already exposed by Percept D’ Mark in a similar match, which was aired on DD on April 29.

Mr. Kunal Das Gupta has accused Percept’D Mark of messing up this concept owing to sub-standard coverage quality. In this respect, he said that Sony had grand plans to publicise the event in a big way, which according to him now stand nullified. He has however, said that Sony would ensure that Percept would not have to bear the losses from the cancellation completely.

When asked for reasons of cancellation, Dasgupta said that the organisers are giving us a late feed. On the other end, Percept seems to be in a tight spot over this row with Sony. It had invited some of the biggest names in international cricket to participate in these matches. The London-based TWI production team is already in Mumbai.

Sanath Jayasuriya, Arvinda D’Silva, Chaminda Vaas, Paul Reiffel, Chris Harris, Craig Mcmillan are among the international players, some of whom have already landed in Mumbai.

The Indian contingent comprises the big guns including Sourav Ganguly, Sachin Tendulkar, Rahul Dravid and VVS Laxman. Percept has already spent a whopping Rs 1.5 crore on the preparations leading up to the grand event.


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