The official launch date for launching ‘Aaj Tak’ channel was November 20, which has come and gone without any sign of the channel going on air. According to the official version, the company is waiting for the ground distribution to be in place before launching the channel.
But the inside story at TV Today is something different. The editorial staff has been working non-stop for the dummy runs; the hiring spree is at its peak in the company; a new office is in place to house the channel staff; overseas trainers who were called in to upgrade the skills of the staff have come and gone; and TBWA Anthem has been hired as the ad agency for the new channel. All of which indicates that the ‘Aaj Tak’ channel’ launch is imminent.