Reliance Entertainment, a company created to provide content for Reliance Infocom, has been put in cold storage. The company had initially planned to launch general channels through Infocom’s fibre optic network. The channels or portal pages were to include travel, health, news and niche areas like astrology and romance.
According to the Industry sources, Reliance Infocom has other priorities now and providing content figures in the last leg of its plans.
Reliance’s spokesman, however, claimed that Reliance had never announced any plan to launch an interactive TV or broadband portal through Reliance Entertainment. So the issue of putting such plans in cold storage did not arise, he said.
The company was categorical in stating that there was no mass retrenchment and nor had the Reliance group shelved its plan for entertainment for content creation.
Industry officials said Reliance Infocom is laying an expensive fibre-optic backbone, and there is no point in having a content provider unless this project is completed.
Source: Financial Express