YouTube is considering creating a linear TV channel compiled from the video clips submitted by its users.
Speaking at the Consumer Electronics Show in Las Vegas this week, the vice-president of content, Kevin Donahue, said the company had been considering the idea of a creating TV shows and might even extend that into a full channel.
Mr Donahue also said the firm had been contacted by companies interested in a YouTube show, though he said the idea was not a priority.
"We haven't gone down a specific road yet. We've had a lot of conversations with networks that want us to do shows, companies that want us to do linear YouTube channels. We're more in strategy phase right now."
US broadcaster CBS has already set up a video competition that will be hosted by YouTube.
The 15 Seconds campaign asks users to submit video of "whatever they want to say to the world". The five best entries will be chosen every two weeks to run on CBS.com, and will later be broadcast on national TV.
The first batch will air on February 4 when the Super Bowl is broadcast.
The CBS chief executive, Leslie Moonves, announced the partnership at CES this week, in a speech that was widely viewed as an attempt to refocus the company on new media.
The YouTube deal is one of several new media initiatives by the broadcaster, including the development of a Star Trek-branded space in the online game Second Life.
CBS also plans to test some shows on Slingbox, which allows users to access linear TV channels using mobile wireless devices.