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International International: 'YAHOO! Internet Life' to close with August issue

International: 'YAHOO! Internet Life' to close with August issue

Author | exchange4media News Service | Saturday, Jul 06,2002 8:13 AM

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International: 'YAHOO! Internet Life' to close with August issue

The latest casualty of the magazine downturn is Ziff Davis Media's Yahoo! Internet Life. According to sources the 1.1 million circulation magazine would close down with the release of August issue.

Ziff Davis CEO Bob Callahan informed staffers in a memo earlier today that the 1.1 million circulation consumer title's August issue would be its last.

Despite the title's pop-cultural aspirations -- editor Barry Golson's approach was to use celebrity covers and cultural commentary -- the title rose and fell and then fell hard with the Internet boom.

According to Publishers Information Bureau, this year, Yahoo!'s ad pages were down 52.5% to 151.1,. For the first five months of 2001, ad pages were off 32.3%. Through May 2000, the title netted more than three times as many pages as it did through May of this year.

Since 1999, Ziff Davis has stopped publishing Expedia Travels, Family PC, Net Economy, Interactive Week and Smart Partner, and converted the 800,000-circulation Smart Business to a newsletter.

Tags: e4m

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