Top Story

e4m_logo.png

Home >> International >> Article

International: WPP Plans Global Media Buying Integration

02-July-2002
Font Size   16
Share
International: WPP Plans Global Media Buying Integration

WPP Group is set to emulate Interpublic and Aegis by melding the buying power of its two global media operations MindShare and MediaEdge:CIA. The new hybrid, reportedly branded G-MEC, will be jointly led by the chief executives of the two media shops, Irwin Gottlieb of MindShare and Mediaedge:CIA’s Charles Courtier. The structure is being worked on at the moment, but it is likely to be announced imminently.

Although there would be “similarities” between G-MEC and Interpublic’s Magna Global (which last summer integrated over $40.7 billion of worldwide ad-buying muscle on behalf of Universal McCann and Initiative Media clients) there are also differences, says Courtier.

Omnicom Group is also said to be mulling a similar move.

The trend is not entirely welcomed by lesser satellites orbiting the media-buying sun. “Advertisers will continue to become smaller fish in a larger pool,” warns The Billett Consultancy director Tony Squires, “with only the [clients] who put performance guarantees in place alongside independent and impartial evaluation getting the best results.”

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends