Top Story

e4m_logo.png

Home >> International >> Article

International: WPP eyes Aegis acquisition; teams with equity firm in counter move against Publicis

06-October-2005
Font Size   16
Share
International: WPP eyes Aegis acquisition; teams with equity firm in counter move against Publicis

Publicis Groupe has at least one rival in its takeover bid for Aegis Group: WPP Group is teaming with private equity firm, Hellman & Friedman, in taking a look at Aegis.

In a statement to shareholders on Tuesday morning, Aegis said that it had met with more than one “potential offeror to share non-public information on the company.” Aegis added that there could be no certainty that any offer would be made for the company.

Executives close to the situation identified the interested party as WPP and said that it was lining up a bid with private equity firm Hellman & Friedman. It is believed that WPP’s main interest is in Aegis’ research company, Synovate, and that Hellman & Friedman is eyeing Carat, its global media buying and planning entity.

Analysts have also cited Omnicom Group as a potentially interested suitor in Aegis. WPP, Omnicom and Publicis declined to comment. Publicis last week confirmed that it had had discussions with Aegis, but made no offer.

Speculation about Aegis’s future has been mounting since Vincent Bollore, Chairman of French advertising group Havas, started building a stake in Aegis in August. This week he increased his stake in Aegis to 12.63 per cent, making him Aegis’ largest shareholder and giving him enough shares to have influence over the future of the London-based company.

Source: AdAge.com

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship