Top Story

e4m_logo.png

Home >> International >> Article

International: WPP creates role of Global Chief Operating Officer

29-December-2005
Font Size   16
Share
International: WPP creates role of Global Chief Operating Officer

A new role - that of Chief Operating Officer - has been created for the first time in the twenty-year history of WPP Group, the world's second largest marketing services conglomerate.

Some see the occupant of the new role - Tro Piliguian, former chairman of Ogilvy & Mather North America - as the chosen heir-apparent to WPP Svengali Sir Martin Sorrell. But amid the dead zone of the holiday season, Piliguian could not be reached for comment and WPP spokesfolk were strategically unavailable.

Piliguian (58), an Armenian born in Alexandria, Egypt, moved to Montreal in his youth and entered advertising via TV production. In 1981, with two colleagues, he launched Montreal ad agency Academy. The shop was acquired in 1990 by Ogilvy & Mather, of whose Canadian operations Piliguian became chairman, subsequently moving to New York in 1994.

Unlike his boss, Piliguian prefers to maintain a low profile. "I'm not a shy person, but I like to keep out of the limelight," he told Advertising Age in 2000. "I'd rather push those people in the day-to-day out there."

He will not be replaced as O&M chairman.

Source: AdAge

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...