International International: WPP backing for ex-Aegis duo

International: WPP backing for ex-Aegis duo

Author | exchange4media News Service | Wednesday, Jun 16,2004 8:16 AM

International: WPP backing for ex-Aegis duo

Two former Aegis directors who received £735,000 each last November for loss of office, although they resigned, have set up in business again, backed by Sir Martin Sorrell's WPP advertising giant.

Bruno Kermoun and Eryck Rebbouh today launched KR Media in Paris, describing it as a full-service agency advising clients on everything from public relations to space buying that would put them head-to-head with Carat, the Aegis media buying agency, whose European operations they used to run.

Both men worked for Aegis for 12 years before departing to 'pursue other interests'.

Including their pay-offs they each collected £1.38m from Aegis last year.

WPP would not disclose the scale of its minority stake in their new business, but Sorrell said: 'We are very enthusiastic about supporting and backing this entrepreneurial project by Bruno and Eryck.'

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