Top Story


Home >> International >> Article

International: Vodafone to break $367 million global campaign

Font Size   16
International: Vodafone to break $367 million global campaign

Mobile phone giant Vodafone will kick off a $367 million global communications campaign on Sept. 1 with a 60-second spot on U.K. and pan-European TV during the England vs. Germany World Cup Qualifying soccer match.

The campaign, the largest in Vodafone's history, will support the "How Are You?" message in TV, cinema, print and outdoor media campaigns in all its key markets. During the months the campaign runs, Vodafone predicts it will rank among the top three biggest spending advertisers in each country.

"This campaign is a crucial step in our plans to establish Vodafone as one of the world's leading brands," said David Haines, Vodafone global brand director.

The campaign is the first created by Wieden & Kennedy, Amsterdam, since being named lead global creative agency in May. London ad agency WCRS will continue to develop U.K.-specific communication.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...