Top Story


Home >> International >> Article

International: Virgin Radio begins expansion drive in Asia, eyes India

Font Size   16
International: Virgin Radio begins expansion drive in Asia, eyes India

Virgin Radio Asia has formed a joint venture with BEC-TERO Entertainment Co., a member of Thailand's largest commercial media conglomerate BEC World Public Co., to set up Virgin branded FM radio stations in Thailand. The new radio stations, Virgin BEC TERO Radio Thailand, will air via the U&I Corporation frequencies.

Virgin Radio Asia will support the new venture with industry specific management and operational expertise whilst BEC TERO will supply the project with local expertise and associated media and content related companies. Both partners will provide an undisclosed amount of capital in approximately equal amounts.

According to Virgin Radio, Thailand is a very young and large consumer market with 60% of its 62.7 million population aged between 15 and 49. The radio adspend for 2001 is expected to reach $113 million, and is anticipated to grow by 4.4% in 2002. Over the past several years, radio share of total advertising expenditure has averaged 10%, representing an attractive market for commercial radio operators.

Virgin Radio Asia was launched in June 2001 by the U.K.-based Virgin Group together with investment company Chinavest. This first joint venture is in line with the plan to build Asia's first regional network of radio stations focusing initially on Greater China, Thailand and India, before establishing a presence throughout Asia excluding Japan.

Negotiations are currently underway to acquire equity interests and management control in existing radio stations in several Asian markets including Singapore, Taiwan, the People's Republic of China, and India.


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems