Nestle has cut Interpublic Group of Cos.' Universal McCann from its $1.5 billion global media review and is expected to split the business between Publicis Groupe's Zenith Optimedia, Toronto, and WPP Group's Group M, London.
The Swiss-based food marketer is expected to formally make the announcement tomorrow.
Universal McCann had approximately one-third of the account, largely in the U.S.
The decision is another blow to Universal McCann, which lost the Coca-Cola Co.'s $350 million account last year. Meanwhile, General Motors Corp. is reviewing its $700 million media planning and buying account with Universal McCann in Europe, which is shared with Interpublic's Initiative Media.
But in September, SC Johnson consolidated its global business, estimated at $350 million to $400 million, with Universal McCann.