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International: Universal McCann cut from Nestle global ad review<br>$1.5 Billion Account Split Between Zenith, Group M

16-October-2004
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International: Universal McCann cut from Nestle global ad review<br>$1.5 Billion Account Split Between Zenith, Group M

Nestle has cut Interpublic Group of Cos.' Universal McCann from its $1.5 billion global media review and is expected to split the business between Publicis Groupe's Zenith Optimedia, Toronto, and WPP Group's Group M, London.

The Swiss-based food marketer is expected to formally make the announcement tomorrow.

Universal McCann had approximately one-third of the account, largely in the U.S.

The decision is another blow to Universal McCann, which lost the Coca-Cola Co.'s $350 million account last year. Meanwhile, General Motors Corp. is reviewing its $700 million media planning and buying account with Universal McCann in Europe, which is shared with Interpublic's Initiative Media.

But in September, SC Johnson consolidated its global business, estimated at $350 million to $400 million, with Universal McCann.

Source: Adage

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