Top Story


Home >> International >> Article

International: Two teams left in Adidas shoot-out

Font Size   16
International: Two teams left in Adidas shoot-out

The review of the $80–$100 million worldwide creative account for sports firm Adidas has reportedly come down to two pairs of agencies. Squaring up in the final round are two roster shops – London’s Leagas Delaney and 180 in Amsterdam. Both shops have teamed with a global network to further their cause: Leagas with DDB Worldwide; 180 with TBWA Worldwide.

DDB offices involved in the review are said to include Paris and Chicago. Working closely with 180, is TBWA/Chiat/Day in Playa del Rey, California, home of the network’s global creative chief Lee Clow. Omnicom Group stands to win either way, owning both DDB and TBWA.

Among those falling by the wayside in the agency search are Young & Rubicam, Leo Burnett, McCann-Erickson and Lowe Lintas & Partners. Global media duties are handled by Carat.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...