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International: Timex narrows review to three

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International: Timex narrows review to three

Timex Corp., has narrowed its review to three agencies bidding to handle its $5 million to $10 million advertising account.

Finalists are Boston independent Modernista and New York-based shops Bartle Bogle Hegarty, which is partially owned by Publicis Groupe, and independent Kirshenbaum Bond & Partners.

A winner will be chosen next month, according to consultant Pile & Co., which is supervising the review.

The watch marketer's former agency was Publicis' Fallon Worldwide, Minneapolis.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

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