STAR has entered into a deal with Tokyo-based The New Media Group (TNMG) to launch its channels STAR Plus, STAR One, STAR News, STAR Utsav, Vijay, Sky News and Fox News in Jpan. These channels would be available on ‘World on Demand’ (WoD), a new IPTV and community platform that serves expatriate communities in Japan.
Through the launch of WoD, TNMG would provide popular media offerings to targeted user communities, offering them more choice and the freedom to access what they want to see and the opportunity to interact with other WoD users. WoD users can watch the STAR channels and communicate in real time with others on the IPTV and community platform.
Commenting on the launch, Deane Sadler, STAR’s Vice-President, Advertising Sales and Distribution, Japan, said, “We are excited to expand our channel offering to viewers in Japan through TNMG’s World on Demand IPTV platform. By partnering with TNMG, East Asian communities in Japan can now enjoy STAR’s innovative and record-breaking Indian programming that their fellow countrymen see everyday back home. They can also catch top-rated news programming from the US and the UK on Fox News and Sky News, respectively.”
“The right formula is to be multi-platform in delivery and to be community-oriented in marketing,” said Randy McGraw, President of TNMG.
“By delivering recognised brands to users while offering the best interactive tools and most convenient billing options available, users have both flexibility and a true community platform. At World On Demand, users can watch STAR News and chat or IM their groups in real-time while they watch the latest breaking news from India, or send valuable information back to STAR about the award-winning dramas on STAR Plus,” McGraw further said.