Top Story

e4m_logo.png

Home >> International >> Article

International: Soccer World Cup – Yahoo! sets out its sponsorship booth

28-November-2001
Font Size   16
International: Soccer World Cup – Yahoo! sets out its sponsorship booth

Yahoo!, the official World Cup internet partner to the Federation Internationale de Football Association (FIFA), set out its advertising and sponsorship wares for the upcoming 2002 tournament.

According to Yahoo! commercial director Lee Thompson, web coverage of the event – to be held in Japan and Korea – will score more heavily than before. In the UK and much of Western Europe match coverage will be between 0630 hours GMT and 1130 due to time zone differences, providing a substantial boost to online ticker tapes and soccer-dedicated chat rooms.

Thomson believes that with most newspapers not published until the day following matches and the time zone lag affecting TV viewing, there is “a huge opportunity” for the internet to score as lead medium for live reporting of the tournament. Furthermore, Internet usage has massively increased since the last tournament was held in 1998.

He will be hawking this proposition around the major London agencies over the weeks to come. First on the hitlist are such obvious targets as the World Cup’s fourteen official sponsors – among them Adidas, Budweiser, JVC, McDonald’s and Visa.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Lalitha Jewellery and Hindustan Lever continued to lead Top 10 Brands and Top 10 Advertisers

In association with Kinetic India, the brand captured the market across the country with strategic planning and wider campaign

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.