Top Story


Home >> International >> Article

International: Sara Le assigns $30 million account to Publicis

Font Size   16
International: Sara Le assigns $30 million account to Publicis

Sara Lee Bakery Group consolidated its $30 million advertising account for its bakery brands with Publicis in Mid America, Dallas.

Interpublic Group of Cos.' Foote, Cone & Belding, Chicago, has had the account since November 1996. FCB President-CEO Dana Anderson said the agency resigned the account in December.

Publicis did not make a formal pitch before being awarded the bakery brands account, said the agency's president-CEO, Steve Price.

In addition to the Earthgrains brands it already handles, the Publicis Groupe agency will now handle consumer advertising for the entire bakery line, including Sara Lee Homestyle Pies, Cheesecakes and Cheesecake Bites, Pound Cake, Bagels and Muffins.

The agency's first assignment will be to expand the Sara Lee bagel line to additional U.S. markets.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...