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International: Saint-Gobain to mount first global campaign

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International: Saint-Gobain to mount first global campaign

Saint-Gobain is breaking it first international corporate campaign. The pen and ink drawing will run in double-page spreads in leading newspapers in 15 major markets next week. The campaign will appear in 12 different languages.

Under the headline "Ideas that span the material world," the simple line drawings and accompanying text describe how Saint-Gobain makes everything from water pipes, bottles and automotive glass to quartz filaments for NASA's spaceshuttle.

As an example of how the company has turned ideas into physical realities formore than 300 years, the copy describes how in 1690 it supplied Louis IV's Hallof Mirrors in Versailles.

The campaign was created by the London office of Saatchi & Saatchi, which wonthe global account last May in a pitched against two Paris agencies and two U.S. shops.

The campaign aims to raise awareness among investors, clients and employees and is designed to position Saint-Gobain as a company that has broadened its skills base as its becomes more customer focused.

The company's logo and slogan is: ``Saint Gobain. Where ideas materialize.''

Saint-Gobain is one of the world's leading industrial groups with a workforce of 170,000 in 46 countries and sales of Euros 30 billion.


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