Top Story


Home >> International >> Article

International: Richemont narrows Asian media pitch to four

Font Size   16
International: Richemont narrows Asian media pitch to four

The Swiss luxury goods giant Richemont is down to four agencies in a review to consolidate its $20 million media buying and planning business in Asia/Pacific. The remaining participants include three incumbents, Interpublic Group of Cos.' Initiative Media, which handles Montblanc; Carat, which buys media for Alfred Dunhill; and Motivator, a regional media alliance in Asia/Pacific formed by Euro RSCG and MindShare, which works with Cartier. The "wild card" in the pitch is Omnicom Group's Optimum Media Direction, which doesn't currently work with Richemont brands.

Other luxury brands marketed in Asia/Pacific by Richemont include Piaget (which currently is handled by WPP Group's Media Edge), Baume & Mercier, Lancel, Officine Panerai, Shanghai Tang, Vacheron Constantin, Jaeger-LeCoultre and A. Lange & Sohne.

The world's second largest luxury goods conglomerate after LVMH Moet Hennessy Louis Vuitton, Richemont's decision to appoint one media agency follows a similar move by LVMH, which in April handed its regional media business for 18 major brands across 10 markets to Tempus Group's CIA Asia/Pacific.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO