Top Story


Home >> International >> Article

International: Reckitt consolidates North American household business with McCann

Font Size   16
International: Reckitt consolidates North American household business with McCann

Reckitt Benckiser completed its consolidation of North American advertising responsibilities for its household division brands with McCann-Erickson. The home care giant shifted the remaining assignments, estimated between $15 million and $20 million, after the marketer consolidated its $300 million global brand assignments with the Interpublic Group of Cos.' Agency in June 2000.

Brands moving in the shift from Margeotes/Fertitta & Partners, New York, are Electrasol automatic dishwasher detergent, Jet Dry dishwasher rinse agent and Lime-A-Way toilet bowl and household cleaners. Reckitt Benckiser is planning to launch an improved Jet Dry later this year, which McCann will handle.

Warwick Baker O'Neill, New York, will continue to handle the food division assignments and remains unaffected by the move.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...