Top Story


Home >> International >> Article

International: Reckitt consolidates North American household business with McCann

Font Size   16
International: Reckitt consolidates North American household business with McCann

Reckitt Benckiser completed its consolidation of North American advertising responsibilities for its household division brands with McCann-Erickson. The home care giant shifted the remaining assignments, estimated between $15 million and $20 million, after the marketer consolidated its $300 million global brand assignments with the Interpublic Group of Cos.' Agency in June 2000.

Brands moving in the shift from Margeotes/Fertitta & Partners, New York, are Electrasol automatic dishwasher detergent, Jet Dry dishwasher rinse agent and Lime-A-Way toilet bowl and household cleaners. Reckitt Benckiser is planning to launch an improved Jet Dry later this year, which McCann will handle.

Warwick Baker O'Neill, New York, will continue to handle the food division assignments and remains unaffected by the move.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship