Top Story

e4m_logo.png

Home >> International >> Article

International: Publicis to acquire Digitas for $1.3 billion<br>Deal is industry's biggest since WPP bought Grey in 2005

21-December-2006
Font Size   16
Share
International: Publicis to acquire Digitas for $1.3 billion<br>Deal is industry's biggest since WPP bought Grey in 2005

Publicis Groupe, the fourth-largest agency holding company, will acquire Digitas for $1.3 billion, Publicis said in a statement.

Paris-based Publicis will pay Digitas shareholders $13.50 for each share. Both boards have unanimously approved the offer, the statement said.

Earlier this year, Publicis CEO Maurice Levy said he was looking to do an acquisition. Since then, much industry speculation has focused on Digitas, whose digital capabilities are much in demand. Publicis and Digitas also both have major client relationships with General Motors Corp.

The deal is the industry's biggest since WPP Group bought Grey Global Group for about $1.75 billion in 2005.

Source: Adage

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.