Cadbury Schweppes, London, has given its estimated $30 million to $50 million Cadbury chocolates business to Publicis Groupe's Publicis Worldwide, New York and London.
The account was technically awarded to D'Arcy Masius Benton & Bowles, the New York shop that will be shuttered by Publicis in several weeks and absorbed into the Paris-based holding company's other agencies.
Publicis Groupe's U.S. CEO, led the pitch in late October. Ms. Gianinno was formerly D'Arcy's president. Ms. Gianinno moved over to Publicis in October after the holding company decided to fold D'Arcy. Former D'Arcy creative director Lee Garfinkel helped pitch the business.
Publicis' Leo Burnett USA, London, also pitched for the account. Havas' Euro RSCG MVBMS previously handled the business but did not participate in the review.
Source: Ad Age