Top Story

e4m_logo.png

Home >> International >> Article

International: Post attack Unilever diverts adspend to most important products

26-September-2001
Font Size   16
Share
International: Post attack Unilever diverts adspend to most important products

Unilever revealed that it was scrutinising its adspend and would give priority to its most important products, warning that the attacks on the US would affect its business. In a pre-close conference call the company said “the tragic events of September 11 pose particular challenges” to its perfume and US food services divisions, which were “already starting to feel the impact of a poorer economic environment.”

These units account for under 4% of Unilever’s turnover, and overall full-year earnings growth before exceptional and goodwill amortisation is still expected to hit the “low double-digit” target, although Q3’s earnings are forecast to be flat.

“Within our more cautious view of the immediate future we are making choices as to where our advertising and promotional investment is committed,” said Unilever. “It’s behind the key drivers of long term growth and those innovations that are expected to contribute the most to the building of brand equity. Allied to this we continue to benefit from falling media rates and our own ongoing media productivity initiatives.”

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited