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International: Pop singer Madonna does ads for oxygen

31-October-2002
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International: Pop singer Madonna does ads for oxygen

Making a rare advertising appearance for a TV network or any other consumer product, Madonna will be featured in a new campaign for the women's channel, Oxygen, starting next week.

The new campaign, called "Oh! Oxygen!" were created by Dale Pon Advertising, New York. Included in this effort is a new Oxygen logo.

Other celebrities promoting the network will include Carrie Fisher, Candice Bergen, Alan Cumming, Ana Gasteyer, Jamie-Lynn Sigler and Isaac Mizrahi. The spots will focus original programming such as "Oprah After The Show" and "The Isaac Mizrahi Show."

The ad campaign will run for four weeks on Oxygen and on national cable networks, local cable systems and on more than 60 major broadcast television stations. The four-year-old network, Oxygen Media has 44 million cable subscribers.

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