Top Story

e4m_logo.png

Home >> International >> Article

International: Pizza Hut names Wieden as the second agency

13-March-2002
Font Size   16
International: Pizza Hut names Wieden as the second agency

Tricon Global Restaurants' Pizza Hut awarded its account for a second agency assignment to Wieden & Kennedy, Portland, Ore. The assignment is for Pizza Hut's "Insider" specialty pizza.

Pizza Hut, which spends about $150 million a year for advertising, has been with Omnicom Group's BBDO Worldwide, New York, for 15 years. The company has said BBDO will remain its primary agency.

The win is a major boost for Wieden, which was a finalist but did not win the pitch for the $300 million General Motors Corp.'s Saturn Corp. account, and was eliminated from the review for the $160 million Hyundai Motor USA account.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.