Top Story

e4m_logo.png

Home >> International >> Article

International: Pizza Hut names Wieden as the second agency

13-March-2002
Font Size   16
Share
International: Pizza Hut names Wieden as the second agency

Tricon Global Restaurants' Pizza Hut awarded its account for a second agency assignment to Wieden & Kennedy, Portland, Ore. The assignment is for Pizza Hut's "Insider" specialty pizza.

Pizza Hut, which spends about $150 million a year for advertising, has been with Omnicom Group's BBDO Worldwide, New York, for 15 years. The company has said BBDO will remain its primary agency.

The win is a major boost for Wieden, which was a finalist but did not win the pitch for the $300 million General Motors Corp.'s Saturn Corp. account, and was eliminated from the review for the $160 million Hyundai Motor USA account.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.