Pizza Hut, which awarded BBDO its advertising account in 1987, has begun contacting agencies requesting credentials meetings.
According to company sources "BBDO will still be its lead agency. The company is not planning to replace them. The source could not immediately say why Pizza Hut was enlisting other agencies for project work instead of going with BBDO.
Pizza Hut spent more than $100 million in media through September of this year, according to CMR. The chain is owned by Tricon Global, which also owns Taco Bell and KFC. These accounts are handled by Foote, Cone & Belding and BBDO, respectively.
BBDO has produced commercials for Pizza Hut featuring numerous celebrities, including Spike Lee, Ivana Trump, Marie Osmond and Carmen Elektra, for its various pizza brands such as the Twisted Crust, Pan Pizza, Thin 'N Crispy, Hand-Tossed Style, Stuffed Crust and Big New Yorker pizzas. Its corporate tagline is "The best pizzas under one roof."