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International: P&G shifts market research account worth $30 million to ACNielsen

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International: P&G shifts market research account worth  $30 million to ACNielsen

Procter & Gamble Co. will be moving its U.S. scanner data business, estimated at around $30 million annually, from Information Resources Inc. to VNU's ACNielsen Corp. in a deal that moves what's believed to be the biggest account in the global market-research business.

The five-year deal with ACNielsen is to begin July 1, ending a P&G relationship with IRI that spanned 10 years, including, most recently, a three-year contract that began in 2000.

ACNielsen already handled most of P&G's consumer panel data in the U.S. and other retail measurement business in much of Europe and all of Asia.

The decision follows IRI's internal announcement earlier this week that it is eliminating around 200 jobs from its workforce of 4,000 through a combination of layoffs and leaving open positions unfilled. The IRI spokeswoman said the layoffs weren't connected to the P&G decision.

Source: Adage


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