Top Story

e4m_logo.png

Home >> International >> Article

International: P&G shifts market research account worth $30 million to ACNielsen

14-December-2002
Font Size   16
Share
International: P&G shifts market research account worth  $30 million to ACNielsen

Procter & Gamble Co. will be moving its U.S. scanner data business, estimated at around $30 million annually, from Information Resources Inc. to VNU's ACNielsen Corp. in a deal that moves what's believed to be the biggest account in the global market-research business.

The five-year deal with ACNielsen is to begin July 1, ending a P&G relationship with IRI that spanned 10 years, including, most recently, a three-year contract that began in 2000.

ACNielsen already handled most of P&G's consumer panel data in the U.S. and other retail measurement business in much of Europe and all of Asia.

The decision follows IRI's internal announcement earlier this week that it is eliminating around 200 jobs from its workforce of 4,000 through a combination of layoffs and leaving open positions unfilled. The IRI spokeswoman said the layoffs weren't connected to the P&G decision.

Source: Adage

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.