Top Story


Home >> International >> Article

International: Pepsi set to change 'Look' multiple times

Font Size   16
International: Pepsi set to change 'Look' multiple times

PepsiCo is set to change the look of its bottles and cans every few weeks this year, “to attract teens and young adults with images of sports, music, fashion and cars,” the company said Friday.

In a statement, the Pepsi said the “look” of its products might change more than 35 times this year. Previously, Pepsi’s unique graphics have changed only 10 times over the past 109 years, the company said.

The beverage maker said it’s undertaking the promotion to “celebrate the launch of its global brand restyle.” Interactive online promotions will support, such as inviting consumers to design a billboard ad to appear in New York’s Times Square in April.

BBDO, New York, handles. Pepsi spent $96 million on advertising in 2005, and $64 million through November in 2006, per Nielsen Monitor-Plus.

Source: Brandweek


We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The awards which saw over 816 entries were adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across the country

22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers